By Jesse Singh, SVP of Marketing and Sales

I’ve been having a great time recently talking to people about the brand platform we launched earlier this year – and the path we took to get there. (That’s an illustration on the left of a talk I gave to last month’s Business Marketing Association conference in Chicago. It was really interesting to see a speech represented visually like this.)

It’s kind of a unique story in the corporate world. For us, “3M Science. Applied to Life.” wasn’t about becoming something new or different. It was about a new way of connecting around the kind of company we’ve always been: one that uses science to solve challenges large and small all over the world.